Why Certified Natural?

Natural. But what does it really mean?

We see the word "natural" everywhere in beauty, on skincare, makeup, haircare and wellbeing products.

But beauty terms such as natural, green and organic can be confusing. A product may use natural ingredients, but without independent certification, it can be difficult for shoppers to know exactly what standards it has actually met.

The Soil Association has pointed out that the term "natural" can legally be used even when only a very small percentage of a product's ingredients come from natural sources.

That's why certification matters.

We believe you shouldn't have to guess.

At All Natural Me, we carefully select brands and products that meet recognised natural and organic certification standards.

Our aim is simple: to make it easier for you to choose beauty products that meet meaningful, independently verified standards.

Rather than relying only on marketing claims, certification gives you an independent standard products can be assessed against, so the label means something.

What does certified natural or organic actually mean?

Independent certification standards look beyond the front of the packaging. Depending on the certification and product, standards can cover areas such as those below. The COSMOS standard, for example, sets criteria for natural and organic cosmetics, covering everything from ingredient sourcing and processing to labelling and certification requirements.

Origin and sourcing of ingredients

Where ingredients come from, whether wild-harvested, farmed, or sourced from a specific region and how that origin is verified.

How ingredients are processed

The methods allowed for turning raw materials into usable ingredients, so processing doesn't strip away what makes them natural in the first place.

Which ingredients and processes are permitted

A defined list of approved and banned ingredients and production methods, which can rule out things like synthetic fragrances, silicones or controversial preservatives, depending on the standard.

Organic content requirements

The minimum percentage of ingredients that must be certified organic for a product to carry that specific label.

Manufacturing practices

How and where the product is made, including hygiene, traceability and quality controls throughout production.

Packaging and environmental considerations

Requirements around recyclable materials and reducing environmental impact, looking beyond what's inside the bottle to what it comes in.

Product labelling and traceability

Rules on what can and can't be claimed on-pack, plus the ability to trace an ingredient back through the supply chain.

Natural and organic aren't the same thing

Natural generally refers to ingredients that come from natural sources, plants, minerals, or other naturally derived materials.

Organic refers to ingredients produced according to organic farming and processing standards.

A product can be certified COSMOS NATURAL without meeting the minimum organic percentage required for COSMOS ORGANIC, often because it contains ingredients like water, salt or minerals, which simply can't be classified as organic in the first place.

So if you've ever assumed "organic" is a step up from "natural," it's worth knowing: they're different standards measuring different things, not a straightforward hierarchy.

The certifications we look for

We work with brands certified by recognised natural and organic certification bodies. Each has its own criteria and focus, but all provide an independent framework that goes beyond marketing claims alone.

Beauty you can feel good about choosing

At All Natural Me, we believe natural beauty should be transparent, thoughtful and easy to understand.

We choose products that meet recognised certification standards, so you can spend less time wondering what "natural" really means and more time enjoying the products you love.

All Natural Me. Natural, actually.

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